SANDISK, maker of the entire world’s 2nd greatest-marketing mp3 participant (driving Apple’s iPod) has のぼり started a new anti-iPod advertising marketing campaign. You may examine it intimately right here:
Here’s the hoopla in a nutshell. SanDisk is alleged to generally be porting Rockbox, an open up-supply OS for electronic music gamers (which supports many different mp3 equipment), on to its preferred e200 mp3 player. To bring the issue to general public consciousness, SanDisk has begun releasing the ahead of-described anti-iPod ads in an try and blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations built to resemble posters for an underground revolutionary movement. A single shows a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and A different is of a guy strung up in white iPod cables like a marionette, Along with the textual content: “Have you come to be an iPuppet?”
Okay, ok. Mp3 Level of competition is intense- I get it. SanDisk wishes to Enjoy tough- wonderful by me. In terms of I’m anxious, open up resource is sweet stuff, and there’s little doubt in my mind that SanDisk will make an excellent merchandise. Level of competition is sweet for capitalism and The customer. I’m not listed here to tout the complex prowess of 1 geek gadget more than another.
What I will touch upon, however, is the nature on the ads them selves. I took one particular look at these items and I’ll tell you right this moment which i’m not going to switch from iPod to e200. You realize why? For the reason that as an iPod person, I sense like I’m getting insulted. Hey, I’m not a complicated man so I won’t go into The entire nitty-gritty of “Apple can make you do this-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer and also the damn thing works. That’s why I utilize it.
For my part, SanDisk’s full “innovative” advertisement solution, even so provocative, is ultimately misguided. For something, SanDisk won’t earn me in excess of by insulting me and comparing me to a monkey, puppet, sheep, or another sort of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is mindless. For much better or for worse, individuals obtain iPods simply because they Would like to, not because they’re pressured to. On top of that, Apple lets its products to stand on their own benefit and they hardly ever insult individuals for not making use of them. Though Apple has poked exciting at PCs in their own individual Online and television campaigns, it’s a far cry from SanDisk’s “Do you think you're an iPuppet?” tactic.
Potentially I’m an iPod user who’s getting this total factor just a little also Individually. But If your e200 and Rockbox are so excellent, which I’m guaranteed They may be, maybe SanDisk must just notify us why and Enable the folks choose.
For all of SanDisk’s anti-iPod effort, Apple could simply fire back and say SanDisk is still #two, and 2nd place is the main loser. Regardless of whether it’s true, It could be insulting, proper?