SANDISK, maker of the earth’s 2nd most effective-selling mp3 participant (driving Apple’s iPod) has began タペストリー a new anti-iPod promoting marketing campaign. You may examine it intimately here:
Here’s the hoopla in a very nutshell. SanDisk is said being porting Rockbox, an open up-supply OS for electronic songs players (which supports a number of mp3 units), onto its well-liked e200 mp3 player. To convey the make any difference to community consciousness, SanDisk has started off releasing the before-talked about anti-iPod advertisements within an attempt to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations made to resemble posters for an underground groundbreaking motion. A single reveals a monkey sporting the iPod earbuds with the line “Do you think you're an iChimp?”, and Yet another is of a guy strung up in white iPod cables just like a marionette, Along with the textual content: “Have you ever develop into an iPuppet?”
All right, alright. Mp3 Opposition is intense- I get it. SanDisk desires to Engage in rough- fine by me. In terms of I’m concerned, open up supply is sweet things, and there’s undoubtedly in my head that SanDisk can make a fantastic product or service. Levels of competition is nice for capitalism and The patron. I’m not right here to tout the technological prowess of one geek gadget in excess of another.
What I'll comment on, however, is the nature from the adverts themselves. I took 1 evaluate these things And that i’ll show you at this moment which i’m not likely to modify from iPod to e200. You realize why? For the reason that as an iPod user, I experience like I’m being insulted. Hey, I’m not a sophisticated person so I won’t go into The complete nitty-gritty of “Apple will make you do this-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my computer as well as the damn factor will work. That’s why I utilize it.
In my view, SanDisk’s full “innovative” ad method, nonetheless provocative, is finally misguided. For one thing, SanDisk gained’t earn me in excess of by insulting me and evaluating me to the monkey, puppet, sheep, or any other form of farm animal. Next, SanDisk’s adverts also evoke a political edge, which makes no sense. For improved or for worse, people invest in iPods as they Wish to, not mainly because they’re pressured to. Furthermore, Apple will allow its goods to face by themselves benefit and they in no way insult individuals for not applying them. Even though Apple has poked fun at PCs in their own personal internet and TV strategies, it’s a significantly cry from SanDisk’s “Will you be an iPuppet?” method.
Maybe I’m an iPod person who’s having this entire thing a little as well personally. But When the e200 and Rockbox are so excellent, which I’m confident they are, possibly SanDisk ought to just notify us why and Allow the people today decide.
For all of SanDisk’s anti-iPod hard work, Apple could easily fireplace back again and say SanDisk continues to be #two, and 2nd position is the 1st loser. Regardless of whether it’s real, It will be insulting, right?