SANDISK, maker of the entire world’s 2nd ideal-providing mp3 participant (at the rear of Apple’s iPod) has began a completely new anti-iPod promoting campaign. You'll be able to examine it in detail here:
Right here’s the hoopla in a very nutshell. SanDisk is alleged to get porting Rockbox, an open up-supply OS for electronic songs gamers (which supports many alternative mp3 devices), onto its popular e200 mp3 participant. To bring the make any difference to general public consciousness, SanDisk has commenced releasing the just before-outlined anti-iPod advertisements in an attempt to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations manufactured to resemble posters for an underground groundbreaking motion. A single exhibits a monkey sporting the iPod earbuds with the line “Are you an iChimp?”, and another is of a guy strung up in white iPod cables just like a marionette, Using the textual content: “Have you ever turn out to be an iPuppet?”
All right, okay. Mp3 Opposition is fierce- I get it. SanDisk would like to Enjoy rough- high-quality by me. So far as I’m anxious, open up source is sweet stuff, and there’s without doubt in my head that SanDisk tends to make an excellent item. Opposition is nice for capitalism and the consumer. I’m not in this article to tout the technological prowess of 1 geek gadget about another.
What I will touch upon, nevertheless, is the character of your ads on their own. I took one particular check out these things And that i’ll let you know at this moment which i’m not likely to modify from iPod to e200. You already know why? Mainly because as an iPod user, I come to feel like I’m currently being insulted. Hey, I’m not a sophisticated man so I received’t go into The full nitty-gritty of “Apple tends to make you make this happen-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Pc along with the damn detail works. That’s why I utilize it.
For my part, SanDisk’s full “groundbreaking” ad tactic, however provocative, is eventually misguided. For another thing, SanDisk received’t earn me in excess of by insulting me and comparing me to some monkey, puppet, sheep, or some other form of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which makes no sense. For far better or for worse, folks obtain iPods simply because they Choose to, not because they’re forced to. On top of that, Apple makes it possible for its products and solutions to face by themselves advantage and so they in no way insult people today for not working with them. Though Apple has poked exciting at PCs in their own individual internet and television strategies, it’s a considerably cry タペストリー from SanDisk’s “Will you be an iPuppet?” tactic.
Most likely I’m an iPod user who’s getting this whole point a little also Individually. But In case the e200 and Rockbox are so great, which I’m certain They can be, possibly SanDisk should just explain to us why and Allow the people make your mind up.
For all of SanDisk’s anti-iPod effort, Apple could effortlessly fireplace back again and say SanDisk remains #two, and 2nd put is the 1st loser. Whether or not it’s accurate, It might be insulting, appropriate?