SANDISK, maker of the globe’s 2nd most effective-advertising mp3 participant (guiding Apple’s iPod) has started out a fresh anti-iPod promoting marketing campaign. It is possible to examine it intimately below:
Right here’s the hoopla inside of a nutshell. SanDisk is claimed to get porting Rockbox, an open up-resource OS for digital new music gamers (which supports a variety of mp3 gadgets), on to its common e200 mp3 participant. To carry the subject to public consciousness, SanDisk has started out releasing the in advance of-described anti-iPod adverts in an attempt to blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations designed to resemble posters for an underground groundbreaking motion. A person displays a monkey sporting the iPod earbuds with the road “Are you an iChimp?”, and One more is of a guy strung up in white iPod cables just like a marionette, Using the text: “Have you ever turn into an iPuppet?”
Okay, alright. Mp3 Levels of competition is intense- I get it. SanDisk would like to Enjoy tough- good by me. In terms of I’m anxious, open up resource is good things, and there’s little doubt in my head that SanDisk would make a fantastic product. Level of competition is good for capitalism and The buyer. I’m not right here to tout the technological prowess of one geek gadget in excess of another.
What I will comment on, nevertheless, is the nature in the advertisements them selves. I took just one take a look at these things and I’ll inform you today which i’m not heading to change from iPod to e200. You are aware of why? Simply because being an iPod consumer, I really feel like I’m getting insulted. Hey, I’m not a sophisticated dude so I gained’t go into The entire nitty-gritty of “Apple would make you try this-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer plus the damn detail functions. That’s why I utilize it.
For my part, SanDisk’s full “groundbreaking” advertisement method, nonetheless provocative, is in the end misguided. For one thing, SanDisk received’t acquire me more than by insulting me and comparing me to some monkey, puppet, sheep, or any other form of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is not sensible. For much better or for even worse, people today obtain iPods because they Desire to, not as they’re forced to. Additionally, Apple enables its products and solutions to stand on their own benefit and so they by no means insult people today for not employing them. Whilst Apple has poked exciting at PCs in their own Web and TV campaigns, it’s a much cry from SanDisk’s “Will you be 垂れ幕 an iPuppet?” method.
Maybe I’m an iPod user who’s getting this full detail somewhat as well Individually. But When the e200 and Rockbox are https://www.washingtonpost.com/newssearch/?query=横断幕 so wonderful, which I’m sure These are, maybe SanDisk need to just tell us why and Enable the people determine.
For all of SanDisk’s anti-iPod hard work, Apple could easily fireplace again and say SanDisk is still #2, and 2nd put is the main loser. Although it’s real, it would be insulting, suitable?