SANDISK, maker of the world’s 2nd ideal-promoting mp3 player (powering Apple’s iPod) has commenced a fresh anti-iPod promotion campaign. You'll be able to read about it in detail right here:
Below’s the hoopla in a very nutshell. SanDisk is claimed to get porting Rockbox, an open up-supply OS for electronic new music players (which supports many various mp3 devices), onto its popular e200 mp3 player. To convey the make a difference to general public バナースタンド consciousness, SanDisk has started out releasing the just before-pointed out anti-iPod advertisements in an try and blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations created to resemble posters for an underground revolutionary motion. 1 exhibits a monkey sporting the iPod earbuds with the road “Are you an iChimp?”, and One more is of a guy strung up in white iPod cables just like a marionette, With all the textual content: “Have you ever become an iPuppet?”
Okay, all right. Mp3 Competitiveness is fierce- I get it. SanDisk desires to Perform rough- fine by me. As far as I’m worried, open up resource is sweet stuff, and there’s little question in my head that SanDisk tends to make a very good products. Levels of competition is good for capitalism and the consumer. I’m not below to tout the complex prowess of 1 geek gadget in excess of A further.
What I'll comment on, on the other hand, is the character on the adverts on their own. I took 1 have a look at this stuff and I’ll let you know at the moment that I’m not heading to modify from iPod to e200. You recognize why? Due to the fact being an iPod person, I feel like I’m staying insulted. Hey, I’m not a complicated man so I gained’t go into The complete nitty-gritty of “Apple tends to make you make this happen-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my computer as well as damn point performs. That’s why I use it.
In my view, SanDisk’s full “groundbreaking” advert approach, on the other hand provocative, is in the long run misguided. For another thing, SanDisk won’t gain me around by insulting me and comparing me into a monkey, puppet, sheep, or every other form of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which makes no sense. For better or for even worse, persons invest in iPods mainly because they Desire to, not since they’re compelled to. On top of that, Apple enables its products to stand on their own advantage they usually never insult people today for not making use of them. Though Apple has poked pleasurable at PCs in their own personal World-wide-web and TV campaigns, it’s a much cry from SanDisk’s “Have you been an iPuppet?” method.
Potentially I’m an iPod consumer who’s taking this entire detail a little bit far too personally. But Should the e200 and Rockbox are so wonderful, which I’m confident they are, it's possible SanDisk need to just inform us why and let the folks come to a decision.
For all of https://en.search.wordpress.com/?src=organic&q=横断幕 SanDisk’s anti-iPod exertion, Apple could quickly fireplace back again and say SanDisk continues to be #2, and 2nd spot is the main loser. Whether or not it’s correct, It might be insulting, suitable?
