SANDISK, maker of the globe’s 2nd best-advertising mp3 player (guiding Apple’s iPod) has started のぼり a whole http://edition.cnn.com/search/?text=横断幕 new anti-iPod advertising campaign. It is possible to examine it intimately right here:
In this article’s the hoopla inside a nutshell. SanDisk is said to get porting Rockbox, an open up-source OS for digital songs gamers (which supports many different mp3 products), on to its well known e200 mp3 player. To deliver the issue to public consciousness, SanDisk has commenced releasing the before-mentioned anti-iPod ads in an attempt to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations designed to resemble posters for an underground revolutionary motion. A single reveals a monkey sporting the iPod earbuds with the line “Are you currently an iChimp?”, and Yet another is of a man strung up in white iPod cables just like a marionette, Together with the text: “Have you develop into an iPuppet?”
All right, all right. Mp3 competition is intense- I get it. SanDisk wants to Perform rough- great by me. In terms of I’m worried, open source is sweet stuff, and there’s without doubt in my mind that SanDisk helps make a good item. Competition is good for capitalism and the consumer. I’m not listed here to tout the technological prowess of one geek gadget about Yet another.
What I will comment on, even so, is the character from the ads them selves. I took 1 take a look at these things And that i’ll tell you right this moment that I’m not likely to change from iPod to e200. You already know why? Because being an iPod user, I sense like I’m staying insulted. Hey, I’m not a sophisticated guy so I gained’t go into the whole nitty-gritty of “Apple will make you try this-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Personal computer and also the damn issue functions. That’s why I utilize it.
For my part, SanDisk’s total “groundbreaking” advertisement method, having said that provocative, is finally misguided. For one thing, SanDisk won’t gain me about by insulting me and comparing me to your monkey, puppet, sheep, or another type of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is not sensible. For much better or for worse, men and women obtain iPods as they Need to, not simply because they’re forced to. Moreover, Apple permits its items to face by themselves merit they usually under no circumstances insult individuals for not using them. Whilst Apple has poked enjoyable at PCs in their unique World-wide-web and TV strategies, it’s a much cry from SanDisk’s “Will you be an iPuppet?” strategy.
Maybe I’m an iPod consumer who’s taking this entire factor somewhat way too personally. But If your e200 and Rockbox are so excellent, which I’m certain They are really, maybe SanDisk should just tell us why and Enable the men and women make your mind up.
For all of SanDisk’s anti-iPod work, Apple could conveniently hearth back again and say SanDisk remains #two, and 2nd place is the 1st loser. Even though it’s true, It might be insulting, right?