SANDISK, maker of the globe’s 2nd very best-advertising mp3 participant (guiding Apple’s iPod) has began a brand new anti-iPod promotion campaign. You'll be able to examine it in detail in this article:
Right here’s the hoopla within a nutshell. SanDisk is said to get porting Rockbox, an open-supply OS for electronic songs players (which supports numerous mp3 products), on to its common e200 mp3 participant. To provide the make a difference to community consciousness, SanDisk has begun releasing the ahead of-talked about anti-iPod adverts within an try and blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations produced to resemble posters for an underground groundbreaking motion. 1 displays a monkey sporting the iPod earbuds with the line “Are you an iChimp?”, and One more is of a man strung up in white iPod cables like a marionette, With all the text: “Have you come to be an iPuppet?”
Alright, ok. Mp3 Competitiveness is fierce- I get it. SanDisk wishes to Perform tough- fine by me. So far as I’m worried, open up resource is nice stuff, and there’s no doubt in my mind that SanDisk tends to make a superb solution. Competitors is sweet for capitalism and The patron. I’m not below to tout the technological prowess of 1 geek gadget in excess of One more.
What I will touch upon, on the other hand, is the nature of the ads themselves. I took 1 have a look at these things And that i’ll let you know at the moment that I’m not going to switch from iPod to e200. You understand why? Mainly because being an iPod person, I experience like I’m getting insulted. Hey, I’m not an advanced dude so I received’t go into The full nitty-gritty of “Apple will make you make this happen-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer plus the damn point is effective. That’s why I utilize it.
For my part, SanDisk’s entire “groundbreaking” ad strategy, even so provocative, is in the end misguided. For another thing, SanDisk gained’t win me in excess of by insulting me and comparing me to the monkey, puppet, sheep, or another style of farm animal. Next, SanDisk’s ads also evoke a political edge, which makes no sense. For much better or for even worse, persons obtain iPods mainly because they WANT TO, not given that they’re pressured to. In addition, Apple allows its products to face on their own benefit and のぼり so they under no circumstances insult men and women for not applying them. Despite the fact that Apple has poked entertaining at PCs in their very own internet and TV strategies, it’s a considerably cry from SanDisk’s “Will you be an iPuppet?” approach.
Possibly I’m an iPod person who’s having this whole issue slightly also personally. But When the e200 and Rockbox are so great, which I’m sure They're, possibly SanDisk need to just tell us why and let the individuals make your mind up.
For all of SanDisk’s anti-iPod exertion, Apple could simply fire back and say SanDisk continues to be #2, and 2nd put is the first loser. Regardless of whether it’s legitimate, it would be insulting, correct?