SANDISK, maker of the whole world’s 2nd very best-advertising mp3 participant (driving Apple’s iPod) has started out a brand new anti-iPod advertising and marketing campaign. You may examine it intimately listed here:
Listed here’s the hoopla inside of a nutshell. SanDisk is alleged to become porting Rockbox, an open up-resource OS for electronic tunes gamers (which supports many alternative mp3 equipment), on to its well-liked e200 mp3 participant. To deliver the matter to general public consciousness, SanDisk has started off releasing the just before-described anti-iPod ads within an make an effort to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations made to resemble posters for an underground innovative movement. 1 demonstrates a monkey sporting the iPod earbuds with the line “Do you think you're an iChimp?”, and Yet another is of a guy strung up in white iPod cables just like a marionette, With all the text: “Have you ever turn out to be an iPuppet?”
Ok, okay. Mp3 Competitiveness is intense- I get it. SanDisk wishes to Participate in tough- good by me. In terms of I’m anxious, open up source is sweet stuff, and there’s little question in my brain that SanDisk would make a very good merchandise. Competitiveness is nice for capitalism and the consumer. I’m not here to tout the specialized prowess of one geek gadget in excess of An additional.
What I'll touch upon, however, is the character of your advertisements by themselves. I took just one examine these items And that i’ll inform you right now which i’m not likely to modify from iPod to e200. You understand why? Mainly because being an iPod user, I really feel like I’m currently being insulted. Hey, I’m not an advanced dude so I gained’t go into バナースタンド The full nitty-gritty of “Apple will make you try this-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my computer and the damn matter will work. That’s why I utilize it.
In my opinion, SanDisk’s complete “innovative” ad technique, on the other hand provocative, is in the end misguided. For another thing, SanDisk gained’t win me over by insulting me and comparing me into a monkey, puppet, sheep, or another form of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is not sensible. For superior or for worse, people buy iPods mainly because they Need to, not since they’re pressured to. In addition, Apple will allow its products to stand on their own advantage plus they in no way insult folks for not making use of them. Whilst Apple has poked entertaining at PCs in their own Online and television campaigns, it’s a far cry from SanDisk’s “Are you presently an iPuppet?” technique.
Maybe I’m an iPod person who’s taking this full point just a little also personally. But In case the e200 and Rockbox are so good, which I’m certain They may be, possibly SanDisk really should just tell us why and Allow the folks come to a decision.
For all of SanDisk’s anti-iPod effort and hard work, Apple could quickly fire back again and say SanDisk is still #2, and 2nd spot is the very first loser. Even when it’s real, It will be insulting, proper?