SANDISK, maker of the world’s 2nd best-promoting mp3 player (powering Apple’s iPod) has started out a different anti-iPod promoting campaign. You could のぼり examine it intimately in this article:
Here’s the hoopla in a very nutshell. SanDisk is alleged being porting Rockbox, an open up-source OS for electronic audio players (which supports many different mp3 gadgets), on to its well known e200 mp3 player. To carry the make any difference to general public consciousness, SanDisk has started releasing the in advance of-outlined anti-iPod advertisements within an attempt to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations produced to resemble posters for an underground groundbreaking motion. Just one reveals a monkey sporting the iPod earbuds with the line “Will you be an iChimp?”, and An additional is of a guy strung up in white iPod cables like a marionette, While using the textual content: “Have you ever turn out to be an iPuppet?”
Ok, okay. Mp3 Opposition is intense- I get it. SanDisk wants to Participate in tough- wonderful by me. So far as I’m worried, open up supply is sweet things, and there’s little question in my head that SanDisk helps make a superb merchandise. Opposition is nice for capitalism and The patron. I’m not here to tout the technological prowess of 1 geek gadget about One more.
What I will touch upon, having said that, is the nature from the ads them selves. I took one evaluate this stuff and I’ll tell you at the moment that I’m not heading to switch from iPod to e200. You understand why? Because being an iPod consumer, I feel like I’m getting insulted. Hey, I’m not a sophisticated dude so I won’t go into The complete nitty-gritty of “Apple helps make you try this-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my computer plus the damn thing operates. That’s why I use it.
For my part, SanDisk’s full “groundbreaking” advert technique, nevertheless provocative, is finally misguided. For something, SanDisk won’t earn me more than by insulting me and evaluating me to some monkey, puppet, sheep, or another style of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is not sensible. For improved or for worse, folks obtain iPods since they Wish to, not because they’re forced to. Also, Apple enables its goods to face on their own merit plus they never insult persons for not employing them. Despite the fact that Apple has poked exciting at PCs in their particular World wide web and television strategies, it’s a much cry from SanDisk’s “Will you be an iPuppet?” strategy.
Most likely I’m an iPod person who’s getting this full thing just a little much too personally. But When the e200 and Rockbox are so great, which I’m guaranteed These are, perhaps SanDisk need to just inform us why and Allow the persons determine.
For all of SanDisk’s anti-iPod work, Apple could simply fire back and say SanDisk is still #2, and 2nd location is the first loser. Even if it’s accurate, It could be insulting, appropriate?