SANDISK, maker of the world’s 2nd very best-offering mp3 participant (guiding Apple’s iPod) has begun a new anti-iPod marketing campaign. You are able to examine it intimately here:
Listed here’s the 応援幕 hoopla in a very nutshell. SanDisk is claimed to generally be porting Rockbox, an open up-supply OS for electronic music players (which supports a variety of mp3 equipment), on to its well known e200 mp3 player. To convey the matter to general public consciousness, SanDisk has started off releasing the prior to-pointed out anti-iPod adverts in an try to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations created to resemble posters for an underground revolutionary movement. One displays a monkey sporting the iPod earbuds with the road “Are you currently an iChimp?”, and One more is of a guy strung up in white iPod cables similar to a marionette, Along with the text: “Have you become an iPuppet?”
Okay, all right. Mp3 Competitors is fierce- I get it. SanDisk wants to Engage in tough- great by me. In terms of I’m concerned, open source is nice things, and there’s little doubt in my thoughts that SanDisk will make an excellent merchandise. Levels of competition is nice for capitalism and the consumer. I’m not right here to tout the technical prowess of 1 geek gadget above One more.
What I will touch upon, however, is the nature of the adverts by themselves. I took a person have a look at these items and I’ll let you know at the moment that I’m not heading to switch from iPod to e200. You realize why? For the reason that as an iPod user, I come to feel like I’m becoming insulted. Hey, I’m not an advanced person so I won’t go into The entire nitty-gritty of “Apple helps make you try this-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Laptop and the damn point performs. That’s why I utilize it.
In my view, SanDisk’s entire “innovative” advert approach, nonetheless provocative, is finally misguided. For another thing, SanDisk gained’t earn me in excess of by insulting me and comparing me to some monkey, puppet, sheep, or some other style of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is senseless. For much better or for worse, people buy iPods given that they Wish to, not mainly because they’re pressured to. Moreover, Apple allows its products and solutions to stand on their own merit plus they in no way insult persons for not utilizing them. Though Apple has poked enjoyable at PCs in their unique World-wide-web and TV strategies, it’s a significantly cry from SanDisk’s “Are you currently an iPuppet?” strategy.
Perhaps I’m an iPod user who’s having this total thing somewhat far too personally. But When the e200 and Rockbox are so terrific, which I’m positive These are, probably SanDisk should just explain to us why and let the persons come to a decision.
For all of SanDisk’s anti-iPod hard work, Apple could easily hearth back again and say SanDisk remains #two, and 2nd position is the initial loser. Whether or not it’s real, It might be insulting, ideal?