SANDISK, maker of the entire world’s 2nd very best-providing mp3 participant (driving Apple’s iPod) has started off a whole new anti-iPod marketing marketing campaign. You are able to examine it intimately listed here:
In this article’s the hoopla inside of a nutshell. SanDisk is claimed for being porting Rockbox, an open-resource OS for electronic audio gamers (which supports many different mp3 products), on to its popular e200 mp3 participant. To deliver the make a difference to public consciousness, SanDisk has began releasing the in advance of-stated anti-iPod adverts in an make an effort to blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations produced to resemble posters for an underground innovative movement. Just one reveals a monkey sporting the iPod earbuds with the road “Do you think you're an iChimp?”, and Yet another is of a guy strung up in white iPod cables like a marionette, With all the textual content: “Have you turn into an iPuppet?”
Ok, okay. Mp3 Level of competition is intense- I get it. SanDisk wants to play tough- good by me. As far as I’m worried, open up supply is sweet things, and there’s little question in my intellect that SanDisk helps make a very good products. Opposition is sweet for capitalism and the consumer. I’m not below to tout the complex prowess of 1 geek gadget in excess of another.
What I'll comment on, even so, is the character in the ads by themselves. I took one have a look at this stuff And that i’ll show you right this moment that I’m not likely to modify from iPod to e200. You already know why? Mainly because as an iPod consumer, I sense like I’m currently being insulted. Hey, I’m not a complicated dude so I gained’t go into The complete nitty-gritty of “Apple can make you try this-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Personal computer and also the damn matter performs. That’s why I utilize it.
In my opinion, SanDisk’s entire “groundbreaking” advertisement technique, nevertheless provocative, is in the end misguided. For another thing, SanDisk won’t gain me about by insulting me and comparing me to some monkey, puppet, sheep, or some other style of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is mindless. For greater or for worse, folks invest in iPods as they Choose to, not since they’re pressured to. On top of that, Apple will allow its merchandise to stand by themselves merit and so they never ever insult persons for not working with them. Even though Apple has poked enjoyable at PCs in their very own World-wide-web and TV campaigns, it’s a much cry from SanDisk’s “Are you currently an iPuppet?” solution.
Possibly I’m an iPod consumer who’s taking this total factor somewhat also personally. But In case the 応援幕 e200 and Rockbox are so excellent, which I’m certain They may be, possibly SanDisk should just tell us why and Permit the folks decide.
For all of SanDisk’s anti-iPod effort, Apple could effortlessly fireplace again and say SanDisk remains to be #two, and 2nd location is the first loser. Whether or not it’s real, It could be insulting, ideal?