SANDISK, maker of the world’s 2nd greatest-advertising mp3 player (driving Apple’s iPod) has started out a completely new anti-iPod advertising and marketing campaign. You could examine it in detail listed here:
In this article’s the hoopla in a nutshell. SanDisk is said to 懸垂幕 be porting Rockbox, an open-source OS for digital songs gamers (which supports many different mp3 devices), onto its popular e200 mp3 participant. To provide the matter to community consciousness, SanDisk has started out releasing the prior to-described anti-iPod ads in an try and blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations manufactured to resemble posters for an underground groundbreaking movement. One displays a monkey sporting the iPod earbuds with the line “Are you currently an iChimp?”, and An additional is of a guy strung up in white iPod cables just like a marionette, Along with the text: “Have you become an iPuppet?”
All right, okay. Mp3 competition is fierce- I get it. SanDisk desires to Enjoy tough- wonderful by me. So far as I’m worried, open up resource is nice stuff, and there’s without doubt in my thoughts that SanDisk can make a superb products. Competitors is nice for capitalism and The customer. I’m not here to tout the technical prowess of one geek gadget over A different.
What I'll touch upon, even so, is the character with the ads on their own. I took a single examine these things and I’ll let you know at the moment which i’m not likely to switch from iPod to e200. You are aware of why? Due to the fact being an iPod consumer, I sense like I’m currently being insulted. Hey, I’m not a complicated person so I won’t go into the whole nitty-gritty of “Apple makes you try this-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Pc as well as damn matter functions. That’s why I use it.
In my opinion, SanDisk’s full “innovative” advertisement tactic, having said that provocative, is in the end misguided. For one thing, SanDisk won’t win me more than by insulting me and comparing me into a monkey, puppet, sheep, or every other sort of farm animal. Next, SanDisk’s ads also evoke a political edge, which is unnecessary. For superior or for even worse, people today purchase iPods simply because they Desire to, not as they’re pressured to. Also, Apple lets its products and solutions to stand on their own benefit and they in no way insult people today for not using them. Although Apple has poked entertaining at PCs in their unique Online and TV strategies, it’s a much cry from SanDisk’s “Are you presently an iPuppet?” tactic.
Potentially I’m an iPod consumer who’s having this whole detail a little also personally. But In case the e200 and Rockbox are so great, which I’m absolutely sure They may be, perhaps SanDisk really should just inform us why and Enable the folks determine.
For all of SanDisk’s anti-iPod effort and hard work, Apple could conveniently fireplace back and say SanDisk is still #2, and 2nd area is the initial loser. Whether or not it’s genuine, It will be insulting, proper?