SANDISK, maker of the world’s 2nd best-offering mp3 participant (powering Apple’s iPod) has begun a fresh anti-iPod promoting campaign. You can examine it in detail in this article:
Listed here’s the hoopla in the nutshell. SanDisk is claimed to become porting Rockbox, an open-source OS for digital songs players (which supports a variety of mp3 devices), onto its well-liked e200 mp3 player. To convey the make any difference to community consciousness, SanDisk has began releasing the right before-mentioned anti-iPod ads within an try to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations designed to resemble posters for an underground revolutionary motion. One particular shows a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and An additional is of a man strung up in white iPod cables like a marionette, Together with the text: “Have you become an iPuppet?”
Okay, ok. Mp3 Levels of competition is intense- I get it. SanDisk would like to Engage in rough- fine by me. In terms of I’m involved, open up supply is sweet things, and there’s little question in my head that SanDisk will make a good solution. Levels of competition 応援幕 is nice for capitalism and the consumer. I’m not listed here to tout the complex prowess of one geek gadget about An additional.
What I'll touch upon, having said that, is the nature with the advertisements themselves. I took just one have a look at these items and I’ll inform you today which i’m not likely to change from iPod to e200. You understand why? For the reason that being an iPod person, I really feel like I’m becoming insulted. Hey, I’m not an advanced man so I gained’t go into The full nitty-gritty of “Apple helps make you try this-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my computer and the damn factor is effective. That’s why I use it.
In my view, SanDisk’s complete “innovative” ad tactic, however provocative, is in the long run misguided. For another thing, SanDisk won’t acquire me around by insulting me and evaluating me to your monkey, puppet, sheep, or another form of farm animal. Next, SanDisk’s ads also evoke a political edge, which is not sensible. For greater or for worse, people get iPods as they Would like to, not mainly because they’re forced to. Also, Apple permits its solutions to stand on their own advantage plus they never ever insult folks for not utilizing them. Despite the fact that Apple has poked fun at PCs in their very own Online and television campaigns, it’s a considerably cry from SanDisk’s “Have you been an iPuppet?” method.
Potentially I’m an iPod person who’s getting this whole point a little also Individually. But Should the e200 and Rockbox are so great, which I’m sure These are, maybe SanDisk must just notify us why and let the http://query.nytimes.com/search/sitesearch/?action=click&contentCollection®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgtype=Homepage#/横断幕 individuals decide.
For all of SanDisk’s anti-iPod effort and hard work, Apple could easily fire again and say SanDisk is still #two, and 2nd spot is the main loser. Even if it’s real, It could be insulting, right?