SANDISK, maker of the whole world’s 2nd very best-selling mp3 participant (at the rear of Apple’s iPod) has started out a brand new anti-iPod advertising campaign. It is possible to read about it intimately listed here:
Here’s the hoopla in the nutshell. SanDisk is alleged to become porting Rockbox, an open-source OS for digital audio players (which supports many different mp3 products), on to its popular e200 mp3 participant. To provide the make a difference to public consciousness, SanDisk has commenced releasing the prior to-outlined anti-iPod ads within an attempt to blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations built to resemble posters for an underground groundbreaking motion. A person displays a monkey sporting the iPod earbuds with the road “Are you an iChimp?”, and An additional is of a guy strung up in white iPod cables like a marionette, with the textual content: “Have you ever become an iPuppet?”
Ok, ok. Mp3 Level of competition is intense- I get it. SanDisk wants to Engage in tough- high-quality by me. In terms of I’m involved, open up source is sweet stuff, and there’s little question in my thoughts that SanDisk tends to make an excellent product. Competitors is nice for capitalism and The patron. I’m not listed here to tout the complex prowess of 1 geek gadget above One more.
What I'll touch upon, nonetheless, is the character on the advertisements by themselves. I took one particular look at these items And that i’ll show you at this time that I’m not going to change from iPod to e200. You know why? Simply because as an iPod person, I experience like I’m becoming http://www.thefreedictionary.com/横断幕 insulted. Hey, I’m not a complicated person so I gained’t go into The full nitty-gritty of “Apple can make you try this-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Pc and also the damn factor will work. That’s why I use it.
For my part, SanDisk’s whole “groundbreaking” advert method, on the other hand provocative, is in the end misguided. For something, SanDisk received’t gain me more than by insulting me and comparing me to the monkey, puppet, sheep, or any other sort of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, 垂れ幕 which is unnecessary. For much better or for worse, men and women get iPods as they Desire to, not because they’re compelled to. Also, Apple allows its products and solutions to face on their own advantage and they by no means insult folks for not using them. Although Apple has poked fun at PCs in their own Online and television campaigns, it’s a much cry from SanDisk’s “Are you currently an iPuppet?” strategy.
Perhaps I’m an iPod person who’s getting this full point slightly far too Individually. But When the e200 and Rockbox are so excellent, which I’m certain They're, it's possible SanDisk should really just inform us why and Enable the individuals make a decision.
For all of SanDisk’s anti-iPod effort and hard work, Apple could simply hearth back and say SanDisk remains to be #two, and 2nd spot is the very first loser. Even though it’s correct, It might be insulting, ideal?