SANDISK, maker of the globe’s 2nd finest-providing mp3 player (at the rear of Apple’s iPod) has started off a fresh anti-iPod promotion campaign. It is possible to examine it in detail listed here:
Right here’s the hoopla in a nutshell. SanDisk is said being porting Rockbox, an open up-source OS for electronic music gamers (which supports numerous mp3 devices), onto its popular e200 mp3 player. To provide the issue to community consciousness, SanDisk has started releasing the right before-pointed out anti-iPod advertisements within an try and blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations made to resemble posters for an underground innovative movement. A person exhibits a monkey sporting the iPod earbuds with the road “Are you presently an iChimp?”, and One more is of a guy strung up in white iPod cables like a marionette, Together with the text: “Have you develop into an iPuppet?”
Alright, alright. Mp3 Levels of competition is intense- I get it. SanDisk wants to Enjoy tough- high-quality by me. As far as I’m involved, open resource is nice stuff, and there’s without a doubt in my intellect that SanDisk would make a superb item. Competition is nice for capitalism and The customer. I’m not here to tout the technical prowess of one geek gadget about An additional.
What I'll touch upon, nevertheless, is the nature in the advertisements themselves. I took a single look at this stuff And that i’ll inform you at this time which i’m not heading to change from iPod to e200. You are aware of why? Due to the fact being an iPod user, I sense like I’m staying insulted. Hey, I’m not a complicated male so I received’t go into The complete nitty-gritty of “Apple makes you do this-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Pc along with the damn matter functions. That’s のぼり why I use it.
In my opinion, SanDisk’s whole “revolutionary” ad solution, nonetheless provocative, is eventually misguided. For something, SanDisk received’t win me over by insulting me and comparing me to the monkey, puppet, sheep, or every other type of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is unnecessary. For superior or for worse, folks buy iPods simply because they Would like to, not simply because they’re pressured to. In addition, Apple will allow its merchandise to face on their own advantage and so they hardly ever insult men and women for not utilizing them. Though Apple has poked exciting at PCs in their unique internet and television campaigns, it’s a far cry from SanDisk’s “Are you an iPuppet?” strategy.
Potentially I’m an iPod person who’s getting this full matter a little bit too personally. But If your e200 and Rockbox are so terrific, which I’m sure They can be, perhaps SanDisk should really just inform us why and let the folks decide.
For all of SanDisk’s anti-iPod exertion, Apple could conveniently fire again and say SanDisk is still #two, and 2nd put is the 1st loser. Regardless of whether it’s genuine, It could be insulting, appropriate?